Portfolio
This portfolio showcases applied work at the intersection of communication, media, and design, highlighting the ways digital content can shape perception, meaning, and engagement.
This case study examines two companies that approached layoffs in very different ways: Better.com and Airbnb.
This report examines how influencer marketing evolved into a central strategy for shaping brand identity through authenticity and creator-led storytelling.
This case study examines how Gymshark leveraged long-term influencer partnerships, community-building, and authentic storytelling to scale from a garage startup to a £1B global brand.
This webpage transforms technical product features into clear, compelling content that communicates both value and usability, making complex supply chain concepts accessible to decision-makers in procurement, compliance, and enterprise security.
This blog post addresses the alarming decline in global wolf populations, explores the ecological and cultural implications, and advocates for conservation and informed policy.
This article examines how tech companies lost empathy in layoff communication, highlighting the cultural, operational, and reputational consequences of automated, jargon-driven announcements.
This PSA was created as part of my Save the Howl campaign, a multi-channel project raising awareness about the rapid decline of wild wolf populations and the organizations working to protect them.
This educational infographic is designed to dispel common myths about wolves and highlight the ecological importance of their conservation.
The “Heartland Heroes” campaign spotlights individuals driving impact at Exiger and humanizes our brand’s supply chain mission through a series of LinkedIn posts.